Piaggio, new corporate website developed by Message
The project’s aims
The plan aimed to renew the website of the Piaggio Group by adapting it to best international practices on institutional communication. As part of the project, great importance was placed on improving the position in the annual ranking prepared by Halvarsson & Halvarsson, where in 2009 Piaggio had totalled 27.5 points and been placed 61st. To this end, it became necessary for the team to make a great effort to complete the work in just 3 months, in time for the Swedish company’s survey, set for the month of August.
Message activity
After a preliminary analysis of the site in terms of “best practice”, the team designed the site map by identifying – for each page of what would be the group’s new website – the contents and functions. To this end, a series of interviews were held with managers of the various Piaggio departments to have a clear picture of communication needs and targets; once the interviews were over, it was arranged to set user-requests within a structure which is adequate for the criteria envisaged by Halvarsson.
At the same time progress was made on designing the platform destined to host the website and the graphic design. Likewise, with regard to the project’s technical features, the website accessibility and structure requirements have been taken into account.
Once the layout of the website had been agreed, work started on the plan of contents: Message identified and selected the sources and was responsible for the drafting and layout on the web. As for the documentation, the contribution from Message concerned the logical design of the general archive and the means of classifying the various corporate documents produced over the years.
Alongside the contents, great importance is currently given to the interactive tools: where possible an attempt has been made to offer an alternative web exploring experience other than merely reading the text: interactive charts and tables enable the display of information besides simple viewing of it.
And that’s not all: again with a view to keeping up with the most recent trends in terms of internet use, the site provides, among other things, tools such as an events calendar, the possibility of asking for print documents through an online form, an RSS feed and an email alert.
Message took care of all the designing, developing and planning work and also provided support in drawing up and loading the contents.
