Expansion in Poland continues

The Polish market too is turning out to be receptive to the best practices in online corporate communication. Message’s Warsaw branch has in fact recently put online one of the first HTML versions of a consolidated annual financial report. And the issuer who has made this move is no ordinary issuer but the Warsaw Stock Exchange (WSE), which carried out its highly successful IPO not more than 12 months ago.

The HTML financial report – in Polish and English – features a very communicative home page that conveys all the excellence and the regional leadership of the WSE, the manager of a continuously growing market in terms of companies listed and volumes traded. As a matter of fact, the images use the metaphor of the “filmmaker/director” at the centre of management and growth of the economy, associated with the famous “red carpet”, synonymous with leadership.


28 October 2011