Edison: online 2010 Sustainability report
This is the first year that Edison has decided to move its CSR report from a printed version to a complete fully interactive online report. Until 2010 the company provided the possibility of navigating the Sustainability Report by reading the PDF version online, but this year the company’s commitment has been much more innovative.
It is a project which over the last few months has involved various areas in the Edison Group: sustainability, communication, information technology, but also human resources, governance and finance. The aim was not only to create uniformity in terms of contents and graphics between the Sustainability Report and the Financial Report website, but also to take advantage of the online version in terms of its potential for further analysis, interconnection and dialogue.
The homepage offers in its own right a full summary of all the most important content on the website. In addition, users can navigate the interactive document through various levels and access keys:
- Menu-based access which focuses on Edison’s three areas of responsibility: business, social, environmental;
- Navigation for stakeholders: the stakeholder map lets the user literally “navigate” the activities undertaken in 2010 in terms of customers, employees, suppliers, institutions, and the local community;
- The GRI index table connects the individual indicators to the contents of the webpages.
A particularly worthwhile innovation has been the creation of interactive tools to more effectively illustrate
- Edison’s progress towards sustainability in recent years (The history of sustainability),
- the results achieved and performance (Interactive KPIs)
- the corporate values (The values),
- the resources used, the environmental impact and the mitigating actions taken (The promotion of sustainable development).
These interactive tools offer a clear and dynamic explanation of the activities undertaken by the company.
The website consists of 4 section homepages with introductory videos in which the Group’s managers provide a brief introduction to the key CSR concepts in Edison, or they include contributions from external operators with whom the company is in constant contact, such as the organisations Cittadinanza Attiva and Legambiente.
In addition, the specific interactive data in each section gives users the chance to view the main figures for the area using dynamic graphics.
A particular feature of the CSR website is the close relation with the corporate website: Edison wanted to keep the sites closely linked and so the pages of the CSR report contain related content from the Edison corporate website or from social networks and can be used for further analysis and dialogue with the Group’s stakeholders.
The Edison Generation community can always be reached through the links in the website footer, while the section “Additional documents” enables the consultation of key documents such as the Governance Report, the Company profile or the corporate video.
Finally, visitors to the website can easily grasp the importance of the site’s graphics: they are striking and at the same effective in highlighting the key points and elements on each page: icons and coloured links, for example, take users to further analyses on other websites and remind them that Edison’s online CSR Report for 2010 is a completely navigable hypertext.
26 September 2011
