Case studies

A2A turns the colour of sustainability

A2A CSR 2010

In harmony with the company’s new Web Identity, the A2A Sustainability Report stems from the need to provide users with a helpful and intuitive tool for understanding Corporate Social Responsibility (CSR) results and objectives, without having to give up the features specific to A2A.

A2A’s need was fundamentally to make the print version of the report “talk” maintaining its parallelism, but at the same time differentiating reading “routes” based on the type of user.

Terna: the 2009 Sustainability Report is online

Terna CSR 2010

Introduction: why invest in CSR online communication
The concept of sustainability is now a central issue for many companies which no longer pursue only the goal of profit but run their businesses focussing on social, ethical and environmental values. It is, therefore, essential to create value through sustainable services centred around environmental and social responsibility.

Telecom Italia: all 2009 annual reports in html format

Telecom Italia

The telecommunications sector is undoubtedly one of the leading industrial sectors in terms of online institutional communication. Corporate websites of European listed companies stand out for completeness of information, transparency and interactivity with users.

Piaggio, new corporate website developed by Message

Piaggio

The project’s aims

The plan aimed to renew the website of the Piaggio Group by adapting it to best international practices on institutional communication. As part of the project, great importance was placed on improving the position in the annual ranking prepared by Halvarsson & Halvarsson, where in 2009 Piaggio had totalled 27.5 points and been placed 61st. To this end, it became necessary for the team to make a great effort to complete the work in just 3 months, in time for the Swedish company’s survey, set for the month of August.

CSR On line Awards: Terna 4°

CSR Terna

For the second year running, the Sole 24 Ore has published the results of research carried out by the financial communication company Lundquist on how Italian companies use institutional websites to communicate their policies, initiatives and processes online in the Corporate Social Responsibility sphere.

Message is part of the growth process in online communication for listed companies for which it analyses, designs and creates the online sections on CSR and annual sustainability reports in html. Terna is an example of this.